Cairo, February 19, 2025 – On Wednesday, February 19, 2025, the iconic Safir Hotel in Cairo became the stage for an exclusive unveiling event that drew attention to BOYA’s latest innovation, the BOYA mini. The event, which brought together audio professionals, content creators, and tech enthusiasts, showcased not only the future of portable audio solutions but also highlighted BOYA's commitment to blending cutting-edge technology with practical design.
The evening commenced with an introduction by Mr. Adham, BOYA Egypt’s Sales Director, who shared an overview of the company’s broad capabilities. Known for its reputation as a leading Nikon dealer and its establishment of a state-of-the-art training center, he has carved a niche for himself as a trusted provider of high-quality audio equipment. Mr. Adham underscored the company's role in pushing the boundaries of innovation, stressing how its strategic partnerships and educational initiatives have bolstered its standing in the market.
Following this, Mr. Adham took the audience on a journey through the history of BOYA. He recounted the company’s evolution from a small audio solutions provider to an internationally recognized brand. Alongside its impressive track record in delivering world-class products, BOYA has garnered numerous accolades, earning recognition for its ability to meet the dynamic needs of professionals across various fields.
The highlight of the evening was the presentation of the BOYA mini, the world’s tiniest wireless microphone. Miss Noha, BOYA Egypt's Business Development Director, explained the market shift toward smaller, more portable products, emphasizing the growing demand for compact devices that do not compromise on performance. The BOYA mini, designed to cater to content creators, journalists, and tech enthusiasts on the go, exemplifies this trend. Offering high-quality sound in an ultra-portable form, the BOYA mini is set to be a game-changer for users who need flexibility without sacrificing audio integrity.
The event concluded with a lucky draw, where attendees had the chance to win a BOYA mini or the popular BY-PM300 microphone. The prizes were met with great enthusiasm and reflected BOYA’s dedication to creating meaningful connections with its community, ensuring that every participant felt valued.
As BOYA continues to innovate and shape the future of portable audio technology, the BOYA mini launch event in Cairo marked an important milestone in the company’s ongoing commitment to delivering exceptional products for modern creators.
