BOYA Audio presented its audio solutions during the Electrolar Show 2024 at Sao Paulo's TransAmerica Expo Center from July 15 to 18, consolidating the connection between the company and the Pro AV community in South America. Over the 4-day span, the BOYA team has received over 200 visitors that come from diverse backgrounds: audio/video equipment distributors, full-time YouTubers, and beginning creators who're just tapping the content creation for the first time.
The Theme of the Event
BOYA Audio has been working with distributors, professional creators, and everyday users in South America since the inception of the company. And the products were released to public acclaim, taking up a large percent of the market share in South America, especially in Brazil.
"'For all creators' is this year's theme," said the event planner at BOYA. "Over the years, we have observed that our microphones are being used by not just tech creators whose content is mostly restricted to an indoor setting, but travellers and vloggers who use their content to provide an immersive online experience. We are blessed to be able to grow with the community and we are proud to see our products are helping creators deliver their point of view in all kinds of explorations. With this theme, we are signaling to all creators out there that we're here to fuel their creation and elevate their content with a better audio experience."
(BOYA Team at the show site.)
The Unexpected Brand Recognition
“We were amazed by the fact that lots of the people who dropped by our booth knew about BOYA and liked us,” commented one of the BOYA staff. "Before coming to the show, we knew that BOYA was well represented in Latin America, but we were not expecting that high level of recognition."
Product Reviews
The star product at the show, without doubt, still remained BOYAMIC, the all-in-one wireless microphone system released a few months back. Positioned at the central and foremost section of the booth, the microphone received most opens and tries.
(Interested visitor trying BOYAMIC.)
"I like the all-in-one design because I create content with iPhone 13, which comes with a Lightning port, and SONY ZV-E10, which requires a 3.5 mm TRS to TRS cable for audio input. With this microphone (BOYAMIC), I can integrate the system well with the devices I am using. None of them has to become obsolete, and there is no extra accessory I need to buy," said one vlogger who was active on Instagram and YouTube with his travelling content. "But if there is anything about this system that needs improvement, it would be the size of the charging case. I like the texture of it, but it seems to be a bit bulky to me. As a person who travels a lot, the size of equipment matters a lot, because everything needs to be compact," said the travelling vlogger honestly.
(BOYA wireless microphones at the Eletrolar Show 2024.)
The other star product that received the most attention was BY-V series, the entry-level wireless microphone that has become a lot of creators' go-to choice when they were tapping content creation for the first time. "I can set it up with my phone with success on first try. I like how simple this microphone is. A total no-brainer," said one visitor, who bought a pink version of BY-V10 for her newphew who was just fresh out of college and beginning her realtor career. "I think this will be a gift of great value because she is not great with technologies and her audio quality needs to bump up when introducing real-estate. The echoes I have observed made her videos sound like the opposite of professional."
About BOYA Audio
BOYA is an audio brand that leads the industry. Throughout the past 12 years, BOYA's products have expanded to over 150 countries and regions, engaging with more than 30 million young content creators worldwide. Witnessing countless extraordinary creative journeys, the brand continuously draws inspiration from their stories and rhythms. With over 400 industry technology innovations and more than 10 globally renowned design awards, BOYA remains steadfast in its commitment to its mission, inspired to be innovative.
About Eletrolar Show 2024
Eletrolar Show is the largest consumer goods fair in Latin America. In the 2024 edition, the show received more than 32,000 qualified professionals in the sector. Driven by trends and technology, the event annually brings together industry and retail of all sizes, establishes brands, strengthens relationships, eliminates commercial barriers and creates partnerships and good business.
